The Challenge
Source Orthopedic had decent paid traffic but virtually zero organic visibility. Product pages ranked beyond page 10 for every target term, and BigCommerce faceted navigation was creating 12,000+ duplicate-content URLs bleeding PageRank.
Our Strategy
Rebuilt site architecture around search-intent clusters. Deployed comprehensive product schema, fixed canonical/duplicate issues from faceted nav, and built 28 high-quality buying-guide articles targeting long-tail medical-supply keywords with commercial intent.
Services Provided
SEO Optimization · Content Marketing · Local SEO
"5 Kings took our organic channel from a rounding error to our #1 revenue source. The team understands medical eCommerce compliance AND modern SEO — a rare combination."— John Gush, VP Marketing, Source Orthopedic, Source Orthopedic