Shopify Plus
Enterprise tier of Shopify with lower transaction fees, dedicated support, multi-store architecture, Shopify Flow, and Launchpad automation.
About Shopify Plus — Public Company Info
What is Shopify Plus?
**Note:** Shopify Plus is not a separate platform — it is the **enterprise tier of Shopify** (covered on the main Shopify page). The detail below is preserved for SEO and for direct links from partners and case studies. Shopify Plus is Shopify's enterprise tier, launched in 2014 to serve high-volume merchants and complex catalogs. Same core platform as standard Shopify, with lower transaction fees (0.25-0.05% of GMV), a dedicated Merchant Success Manager, multi-store architecture, Shopify Flow (an automation engine), Launchpad (scripted product launches), and a checkout extensibility API. Today more than 40,000 Plus merchants process over $80B in annual GMV — including Gymshark, Allbirds, Heinz, Kylie Cosmetics, and Staples. **The jump to Plus is justified when you're processing $1M+/year and need any of:** multi-store architecture, custom checkout logic (subscriptions / B2B / age-restricted), Shopify Flow automation, Launchpad scripted launches, or volume-based transaction fee discounts. Below that threshold, standard Shopify Advanced ($399/mo) is usually the right call.
Why choose Shopify Plus
Plus is the right call when your brand has outgrown standard Shopify ($1M+ annual GMV is the typical threshold), when you need a checkout that supports custom logic (subscriptions, B2B pricing, age verification), or when you operate multiple storefronts (international, multi-brand, B2B + B2C) under one merchant account. The most common migration path TO Plus is from Magento or Salesforce Commerce Cloud — brands move because Plus dramatically reduces time-to-market for new features (no more 6-month platform upgrades) and the total cost of ownership is 40-60% lower than running Magento at scale.
Our Shopify Plus services
Shopify Plus Multi-Store Architecture
Plan and implement multi-store setups for international expansion, multi-brand portfolios, or B2B + B2C splits. Includes domain routing, currency switching, locale handling, inventory partitioning.
Shopify Flow Automation
Build complex automation workflows: high-value order notifications, VIP customer tagging, inventory-driven merchandising, fraud-risk escalation flows.
Shopify Plus Launchpad Campaigns
Scripted product drops with countdown timers, queue management, anti-bot throttling. Used by Supreme, Gymshark, Travis Scott x Nike, etc.
Custom Checkout Extensibility
One-page checkout customizations using Checkout UI Extensions + Functions API. Custom payment options, validation rules, post-purchase upsells.
Shopify Plus B2B Portal
Configure the Shopify B2B app: company accounts, custom catalogs per buyer segment, net terms, purchase orders, quantity price breaks.
Shopify Plus Migrations FROM Magento / SFCC
Full-stack migration planning: data export scripts, custom product mapping, customer/order history preservation, SEO-preserving 301 redirects.
Common Shopify Plus challenges we solve
- Multi-store inventory and pricing syncing across 20+ storefronts
- Custom checkout logic for regulated products (CBD, alcohol, firearms, age-restricted)
- Migrating from a non-Shopify platform with 50K+ SKUs and complex product attributes
- B2B catalog automation at scale (10K+ companies with unique price lists)
- Headless storefront on Hydrogen/Oxygen while keeping the native Shopify checkout
Or clone the GitHub repo: git clone https://github.com/Shopify/shopify-app-examples
Frequently asked questions about Shopify Plus
How much does Shopify Plus cost?
Shopify Plus is usage-based: 0.25% of GMV on the first $1M, scaling down to 0.05% on the next $1B+. A typical $10M/year merchant pays roughly $25K/year in platform fees plus the per-transaction percentage. Compared to Magento hosting + dev team ($300K-$800K/year), Plus is 60-80% cheaper at scale.
What's the difference between Shopify and Shopify Plus?
Plus adds: lower transaction fees, multi-store architecture, Shopify Flow (automation), Launchpad (scripted launches), B2B functionality, dedicated Merchant Success Manager, checkout extensibility APIs, sandbox stores, gift card API, higher API rate limits. The base commerce engine is the same.
Can I migrate from Magento to Shopify Plus without losing SEO?
Yes. We preserve URL structure with 301 redirects, ship a complete sitemap, run parallel indexing for 30 days post-launch, and validate page-by-page against Google Search Console. On our last 8 Magento → Plus migrations, organic traffic was flat or up within 60 days.
Ready to deploy on Shopify Plus?
5 Kings deploys on all 11 platforms. Book a 30-min call to scope the right stack for your brand.
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