About 5 Kings Marketing

We're not a vendor. We're a growth partner.

5 Kings Marketing started in 2009 in a one-bedroom apartment in Fort Lauderdale — and sixteen years later, we still treat every brand we work with like it's our only one. We're a senior team, not a sales machine, and we win on performance, not pitch decks.

16+
Years in business
200+
Brands served
$400M+
Revenue generated for clients
0
Clients fired for performance

Our story

5 Kings Marketing started in 2009 in a one-bedroom apartment in Fort Lauderdale. Our founder, Omar Dalberry, had spent six years in-house at two e-commerce brands — first as an SEO analyst, then as head of growth — and saw the same problem over and over: agencies were overcharging, under-delivering, and disappearing when results got hard.

So we built the agency he wished he'd hired. Every engagement is led by a senior strategist (never a junior account manager), every deliverable is in-house (never white-labeled), and every contract has a 90-day performance clause (if we don't move the needle, you don't pay the next month).

Sixteen years later, we're a 5-person team spread across Florida, Texas, and Georgia. We've worked with 200+ brands across e-commerce, B2B SaaS, healthcare, finance, and professional services. We've generated over $400M in attributable client revenue. And we've never once had a client fire us for performance.

We've stayed small on purpose. We'd rather turn away 80% of inbound leads than dilute the quality of the work we ship to the brands we already serve.

Aerial view of the Florida coast — Fort Lauderdale, where 5 Kings Marketing started in 2009
Fort Lauderdale, FL — where we started in 2009. Today: 5 of us, three states, $400M+ in client revenue.
How we work

Four principles that guide every engagement

01

Senior-led, every time

Every account is led by a strategist with at least 7 years of in-house or agency experience. No junior account managers. No bait-and-switch staffing after the contract is signed.

02

Transparent by default

Live dashboards, weekly Loom recaps, monthly business reviews, and a Slack channel with your team. You always know what we did, why we did it, and what it's worth.

03

Performance-tied contracts

We put skin in the game. Most engagements include a 90-day performance clause — if we don't hit the agreed metrics, you don't pay the next month. We win when you win.

04

In-house, never outsourced

Every line of code, every blog post, every ad creative, every backlink audit is done by a 5 Kings team member. We don't white-label. We don't offshore. Ever.

The team

The people behind every campaign

A small senior team — strategists, creatives, engineers, and analysts — distributed across Florida, Texas, and Georgia, aligned around one mission.

Omar Dalberry, Chief Marketing Officer of 5 Kings Marketing

Omar Dalberry

Chief Marketing Officer

Founder of 5 Kings Marketing. Spent six years in-house at two e-commerce brands as an SEO analyst and head of growth before opening the agency in 2009. Oversees strategy on all engagements.

RS

Robert Scott

Director of Client Services

Runs onboarding, QBRs, and account delivery. The first face new clients meet and the one who keeps every deliverable on schedule across every active engagement.

Want the printable team one-pager?

Download the original "Meet the Team" PDF — bios, offices, and contact info, ready to share with your procurement team.

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Engagement model

How a typical 5 Kings engagement unfolds

Week 1

Discovery & audit

Full technical SEO audit, content gap analysis, backlink profile review, paid media teardown, and competitive landscape. You get a 40-page audit deck in 7 days.

Weeks 2-4

Strategy & roadmap

90-day plan with channel-by-channel priorities, projected impact, and required investment. Sign off before we touch a single line of code or write a single ad.

Months 2-3

Build & launch

Technical fixes shipped, content calendar launched, campaigns live. Weekly Loom recaps, monthly business reviews with the senior strategist.

Month 3+

Optimize & scale

Quarterly strategy refresh. Performance-tied renewal clauses. If we hit our 90-day metrics, we plan the next 90 days. If we don't, you don't pay the next month.

Ready to grow with us?

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