Conversion Rate Optimization

CRO is the highest-ROI activity most companies are not doing. Doubling your conversion rate doubles your revenue without doubling your ad spend. We do this every day.

Our CRO practice has run 200+ A/B tests across e-commerce checkout flows, B2B lead forms, and SaaS onboarding flows. We use a hypothesis-driven methodology (not “try this button color”) backed by quantitative research (analytics, heatmaps, session replays) and qualitative research (user interviews, surveys).

What separates us from typical CRO agencies: we test what matters. Not button colors. The actual friction in your funnel that is preventing conversion.

What is included

Conversion Audits

Full-funnel analysis: landing pages, forms, checkout, onboarding, email. We identify the top 10 friction points and prioritize them by potential impact. Output: 40-60 page audit with prioritized test plan.

A/B Testing

Hypothesis-driven experimentation using VWO, Optimizely, or Convert.com. We run 2-4 concurrent tests per month per client. Each test is designed for statistical significance, not just learning.

Heatmaps and Session Replays

Hotjar, FullStory, or Microsoft Clarity setup and analysis. We identify rage clicks, scroll depth, and form abandonment patterns. This is where most obvious fixes are found.

Checkout Optimization

Multi-step checkout flows, guest checkout, address autocomplete, BNPL integration, and exit-intent recovery. Average client sees 15-30 percent checkout conversion lift.

Lead Form Optimization

Multi-step forms, progressive profiling, smart field logic, and post-submit micro-commitments. Forms are typically the highest-leverage place to optimize.

Onboarding and Activation

For SaaS: new user activation flows, empty states, and milestone celebrations. We test what moves users from signup to “aha moment.”

Common challenges we solve

“Our conversion rate is stuck”

Usually 1-2 major friction points, not 20 minor ones. We identify the biggest leaks (form abandonment, checkout drop-off, mobile friction) and ship tests that fix them.

“We do not have enough traffic to A/B test”

Below 5,000 monthly visitors per page, A/B testing has low statistical power. We use qualitative research (surveys, session replays) and heuristic analysis to identify wins without testing.

“Our team cannot ship tests fast enough”

CRO is a velocity game. We provide a prioritized test backlog, write all the test briefs, design the variants, and ship 2-4 tests per month. Your team just approves and launches.

“We tested button color and it did not move the needle”

That is not CRO, that is noise. We test what matters: value proposition clarity, trust signals, friction removal, decision architecture. Button color is a last-mile optimization.

Frequently asked questions

How long until we see lift?

First test results typically within 2-4 weeks. Compounding gains over 3-6 months. Average client sees 15-40 percent conversion lift in the first 90 days.

What tools do you use?

A/B testing: VWO, Optimizely, or Convert. Heatmaps: Hotjar or FullStory. Analytics: GA4, Mixpanel, or Amplitude. We work with whatever stack you have.

How much traffic do I need?

Minimum 5,000 monthly visitors per landing page for statistical significance on most tests. Below that, we focus on qualitative research and heuristic analysis.

Do you implement changes?

Yes, if you want. We have front-end devs who can ship CRO tests directly. Or we can work with your dev team — most clients prefer the latter.

What is the cost?

CRO retainer: $7,500-$25,000/month depending on volume of tests and number of pages. One-time audit: $8,000-$25,000.