Shopware
Enterprise-grade open-source commerce from Germany. Symfony-based, headless-ready, strong in EU market with multi-currency and B2B.
About Shopware — Public Company Info
What is Shopware?
Shopware is an enterprise-grade open-source e-commerce platform from Germany, built on the Symfony PHP framework. Founded in 2000 and headquartered in Schöppingen, Shopware is the dominant European alternative to Magento — particularly strong in Germany, Austria, Switzerland, the Netherlands, and France. Shopware 6 (released in 2019) is fully API-first and headless-ready, built on the modern Symfony stack with a developer experience closer to Laravel or Rails than to legacy PHP commerce platforms. The platform powers ~50,000 stores including brands like L'Oréal, Bosch, and Gardena.
Why choose Shopware
Shopware is the right call when you are an EU-based brand that wants an open-source platform with strong German-engineered quality, when you have multi-currency / multi-language requirements across 10+ European markets, when you need B2B functionality (Shopware 6 has B2B features natively — company accounts, custom catalogs, approval workflows), or when your engineering team prefers modern Symfony-based PHP over Magento's legacy architecture. Shopware is also a great choice when you want a headless architecture — its API-first design makes it well-suited for Next.js or Nuxt frontends.
Our Shopware services
Shopware SEO Optimization
Technical SEO for Shopware's category architecture, product variants, and multi-language URLs. Structured data, canonical strategy, hreflang for international SEO.
Shopware PPC Management
Google Ads + Microsoft Ads + Meta Ads. Shopware has solid product feed export for Google Merchant Center.
Shopware Conversion Rate Optimization
A/B testing on product pages, cart, and checkout. Heatmaps, session replay, and CRO patterns specific to Shopware stores.
Shopware 6 Custom Plugin Development
Build custom Shopware 6 plugins using the modern Symfony plugin system. Subscription billing, custom checkout flows, ERP integrations.
Shopware Headless (Next.js / Nuxt)
Build a custom Next.js or Nuxt front-end backed by Shopware 6's Store API. Edge rendering, ISR for catalog updates, improved Core Web Vitals.
Shopware 6 B2B Configuration
Configure Shopware B2B functionality: company accounts, custom catalogs, approval workflows, quote-to-order, negotiated pricing.
Common Shopware challenges we solve
- Multi-language / multi-currency SEO across 10+ European markets
- Custom plugin development following Shopware 6 best practices
- Headless migration from Shopware 5 / WordPress to Shopware 6 + Next.js
- B2B catalog automation with complex customer-specific pricing
- ERP integration (SAP, Microsoft Dynamics) for real-time inventory
Or clone the GitHub repo: git clone https://github.com/shopware/shopware
Frequently asked questions about Shopware
How much does Shopware cost?
Shopware Community Edition (CE) is free (open-source). Shopware Professional Edition starts at €2,500/year and includes official support. Enterprise pricing is quote-based and scales by GMV. Implementation cost is typically $30K-$200K depending on scope.
Is Shopware better than Magento?
For new EU projects with sub-100K SKUs, Shopware 6 is generally faster to implement and easier to maintain than Magento. For large catalogs (100K+ SKUs) with complex custom workflows, Magento still wins on flexibility.
Can I migrate from Shopware 5 to Shopware 6?
Yes — Shopware provides an official migration plugin. It handles most of the data migration automatically, but custom plugins and themes typically need to be rewritten for the new architecture. Typical migration takes 8-16 weeks.
Ready to deploy on Shopware?
5 Kings deploys on all 11 platforms. Book a 30-min call to scope the right stack for your brand.
Book a Call →