WooCommerce

The most-used e-commerce platform on the web (43%+ market share). Open-source WordPress plugin, infinitely extensible, hosting-agnostic.

Silver From $2,200 / site 📦 wp-plugin

About WooCommerce — Public Company Info

Ticker AUTO (Automattic parent — but Woo itself is open-source and free)

Exchange Automattic is private; Woo is open-source under GPL

Founded 2011 (as a fork of Jigoshop); acquired by Automattic in 2015

Founders Magnus Jepson (WooThemes); Mike Jolley, James Koster (core devs)

Headquarters Distributed; Automattic HQ in San Francisco, CA, USA

CEO Toni Schneider (Automattic CEO) / Matt Mullenweg (WordPress co-founder, Automattic founder)

Employees ~2,000 (Automattic total, 2024)

IPO Never IPO'd; Woo is GPL open-source, Automattic is private

Market Cap Automattic valued at ~$7.5B in last round (2023); Woo is free

Annual Revenue WooCommerce powers ~$33B+ in GMV annually (community estimate)

Active Stores ~5.2 million active WooCommerce stores

GMV Processed ~$33B+ GMV processed annually

Category Open-source WordPress plugin (GPL)

Reference Wikipedia ↗

Stack

WordPress + WooCommerce + PHP 8.3 + MySQL 8 + Redis + a custom theme

Install Type

wp-plugin

GitHub

https://github.com/woocommerce/woocommerce

What is WooCommerce?

WooCommerce is the most-used e-commerce platform in the world, powering more than 5.2 million active stores and an estimated $33B+ in annual GMV. Originally launched in 2011 as a fork of Jigoshop and acquired by Automattic (the company behind WordPress.com) in 2015, WooCommerce is a free open-source WordPress plugin (GPL-licensed) that turns any WordPress site into a fully functional online store. It is the platform of choice for content-driven commerce brands — publishers, bloggers, course creators, membership sites — because it runs on the same WordPress admin the team already knows. WooCommerce is also the most extensible platform on earth, with a marketplace of 8,000+ free and paid extensions covering everything from subscriptions to bookings to memberships.

Why choose WooCommerce

WooCommerce is the right call when your content team already knows WordPress and you do not want to introduce a second admin system, when your catalog is small-to-mid (under 10K SKUs), when you want full source control and the freedom to modify every line of code, when you need a specific extension (subscriptions, bookings, memberships, learning management, donations) that has a battle-tested WooCommerce plugin, or when hosting flexibility matters (you can run WooCommerce on $5/month shared hosting up to a $5K/month dedicated cluster). It is also the cheapest serious commerce platform to get started with — the plugin itself is free.

Our WooCommerce services

WooCommerce SEO Optimization

Technical SEO for WooCommerce: product schema, faceted navigation handling, canonical strategy for product variants, category pagination, sitemap generation.

WooCommerce PPC Management

Google Ads + Microsoft Ads + Meta Ads. We build optimized product feeds via the Product Feed Manager extension or a custom feed export.

WooCommerce Conversion Rate Optimization

A/B testing on product pages, cart, and checkout. Heatmaps, session replay, and CRO patterns specific to WooCommerce stores.

WooCommerce Custom Theme Development

Custom WooCommerce themes from Figma. Block themes (WordPress 6+), classic themes, headless WooCommerce with the Storefront API.

WooCommerce Subscription & Membership

Configure subscriptions via WooCommerce Subscriptions or WooCommerce Memberships. Tiered pricing, dunning management, churn prevention flows.

WooCommerce Headless / Custom Front-End

Build a custom Next.js or Astro front-end backed by the WooCommerce REST or Store API. Edge rendering, ISR for catalog updates, improved Core Web Vitals.

Common WooCommerce challenges we solve

Catalog performance at 50K+ SKUs (Elasticsearch, custom queries, partial caching)
Subscription logic with complex billing rules (proration, pause, swap)
Multi-currency / multi-language for international expansion (WPML + multi-site)
WooCommerce at scale on shared hosting (typically requires moving to managed WP hosting)
Plugin conflicts when using 30+ extensions

wp 5kings platform install woocommerce

Or clone the GitHub repo: git clone https://github.com/woocommerce/woocommerce

Frequently asked questions about WooCommerce

How much does WooCommerce cost?

The WooCommerce plugin is free (GPL). The cost is in hosting ($5-$500/month depending on traffic), premium extensions ($0-$300/year each, typically $500-$2,000/year total for a serious store), and a custom theme ($2K-$10K one-time or $50-$300/year for a premium theme).

Is WooCommerce good for SEO?

Yes — WooCommerce runs on WordPress, which has the best SEO foundation of any CMS. With Yoast SEO or Rank Math, properly configured structured data, and a fast host, WooCommerce stores rank as well as or better than Shopify stores. The main caveat: you need to be careful with faceted navigation, plugin bloat, and host performance.

Can I migrate from Shopify to WooCommerce?

Yes. We have done 15+ Shopify → WooCommerce migrations. The hardest part is usually the product data model — Shopify uses tags and metafields while WooCommerce uses product attributes and custom fields. We write custom migration scripts to map these. A typical 5K-SKU catalog takes 4-6 weeks.

Ready to deploy on WooCommerce?

5 Kings deploys on all 11 platforms. Book a 30-min call to scope the right stack for your brand.

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