PPC Management

PPC is the fastest revenue lever in marketing. Done right, it delivers 4-8x ROAS. Done wrong, it is a money pit. We do it right.

Our PPC practice manages $4M+ in monthly ad spend across 30+ client accounts. We specialize in Google Ads (Search, Shopping, Performance Max, YouTube), Microsoft Advertising (Bing Ads), Meta Ads (Facebook + Instagram), and programmatic display.

What separates us from typical agencies: senior-led engagement (every account has a strategist with 7+ years experience), transparent reporting (live dashboards, weekly Looms, monthly recaps), and tight alignment with your SEO + CRO teams so landing pages and ad creative always support the campaign.

What is included

Google Ads Management

Search, Shopping, Performance Max, YouTube, and Discovery campaigns. SKAGs for high-intent terms, audience signal layering, Enhanced Conversions setup, server-side GTM, and weekly optimization.

Microsoft Advertising

Bing Ads management with the same rigor as Google — often 30-40 percent cheaper CPA due to lower competition. We run both platforms in parallel for most B2B clients.

Meta Ads (Facebook + Instagram)

Prospecting, retargeting, lookalike audiences, Advantage+ shopping campaigns, and creative testing frameworks. We produce 10-15 ad variations per month per client.

Programmatic Display

DV360, The Trade Desk, and direct publisher buys for brand awareness and retargeting. Includes creative production, audience strategy, and post-campaign analysis.

Landing Page CRO

Custom landing pages for every major ad group. We A/B test headlines, copy, CTAs, and page structure continuously. Average client sees 25-40 percent conversion lift in the first 90 days.

Attribution and Analytics

Enhanced Conversions, server-side tagging, GA4 + Google Ads integration, multi-touch attribution, and incrementality testing. We close the loop between ad click and revenue.

Common challenges we solve

“Our CPA keeps climbing”

Usually audience saturation or creative fatigue. We refresh creative every 2-3 weeks, expand targeting with audience signals, and continuously test new placements. Most CPAs stabilize within 30-60 days.

“We cannot track conversions properly”

iOS 14.5 broke a lot of tracking. We deploy Enhanced Conversions, server-side GTM, and Conversion API to recover the signal. Most clients see 20-40 percent improvement in tracked conversions within 30 days.

“We are spending a lot but not sure it is working”

You need incrementality testing, not just platform-reported ROAS. We run geo holdouts and PSA tests to measure true lift. Sometimes the answer is “spend less here, more there.”

“Our agency takes 3 weeks to ship a change”

Agencies that take weeks are batching. We ship changes daily. New ads launched, bids adjusted, audiences updated within 24 hours of identifying the opportunity.

Frequently asked questions

What is your minimum ad spend?

We work with accounts spending $10k+/month. Our sweet spot is $30k-$500k/month. Below $10k, the management fee ratio gets unfavorable — we will refer you to a good freelancer instead.

How long before PPC starts working?

Most accounts hit target CPA within 14-30 days. The algorithm needs ~30 conversions per month per campaign to learn. New accounts or new products can take 60-90 days.

Do you require long-term contracts?

No. We work month-to-month after a 90-day initial period. If we are not delivering, you should be able to leave. We earn the relationship every month.

Will you work with our existing creative?

Yes, but we will likely refresh it. Most client creative underperforms because it was built for branding, not direct response. We rebuild around the conversion event.

Do you manage creative production?

Yes. We have an in-house design team that produces ad creative, landing pages, and video assets. Most clients bundle this with media buying.