Shopify
The world's most popular e-commerce platform. Hosted SaaS, multi-channel, and the largest app ecosystem of any commerce platform.
About Shopify Inc. — Public Company Info
What is Shopify?
Shopify is the world's most popular hosted e-commerce platform. Founded in 2006 in Ottawa, Canada by Tobias Lütke, Shopify has grown into the dominant SaaS commerce platform globally — powering more than 5.6 million active stores across 175+ countries and trading on the NYSE / TSX under ticker SHOP with a market cap of ~$110B. **Shopify is offered in 4 tiers** — pick the one that fits your volume and complexity: - **Basic ($39/mo)** — New merchants, single market, up to ~$1M GMV/year - **Shopify ($105/mo)** — Growing brands, multi-channel, up to ~$5M GMV/year - **Advanced ($399/mo)** — Established DTC brands, advanced reporting, up to ~$10M GMV/year - **Shopify Plus (custom, 0.25-0.05% of GMV)** — Enterprise ($1M+ GMV), multi-store, Shopify Flow, Launchpad, dedicated Merchant Success Manager. **Same core platform as standard Shopify, with volume pricing, advanced features, and enterprise support.** Most DTC brands under $5M GMV should start with Basic or standard Shopify. The jump to Plus is justified when you're processing $1M+/year and need the multi-store architecture, the custom checkout, or the lower transaction fees that scale with GMV.
Why choose Shopify
Shopify is the right call when speed-to-launch matters more than absolute flexibility, when your team does not want to manage infrastructure, and when your catalog is small enough (under ~10,000 SKUs) that you will not hit the edge cases that require Magento or Salesforce. The trade-off Shopify asks you to accept is this: in exchange for never thinking about servers, you pay a percentage on every transaction (Shopify Payments fees) and accept that the platform's opinionated templating (Liquid) is what you write your customizations in. For 90% of direct-to-consumer brands doing under $10M GMV, this trade is overwhelmingly worth it.
Our Shopify services
Shopify SEO Optimization
Technical SEO audits, structured data (Product, Offer, BreadcrumbList, Organization schema), collection page indexation strategy, facet handling, site architecture rewrites for keyword clusters.
Shopify PPC Management
Google Ads + Microsoft Ads + Meta Ads + TikTok Ads. PMax campaign structures, Shopping feed optimization, audience layering, creative testing.
Shopify Conversion Rate Optimization
A/B testing on product pages, cart, and checkout (Shopify Checkout Extensibility). Heatmaps, session replay, and 50+ tested CRO patterns specific to Shopify.
Shopify Theme Development
Custom Liquid themes from Figma. Online Store 2.0 section-based architecture, JSON templates, metafield-driven personalization.
Shopify Plus Migrations
Migrate from Magento, BigCommerce, or custom legacy stacks to Shopify Plus. Multi-store setup, Shopify Flow automation, Launchpad scripted launches, B2B buyer portal.
Shopify App Development
Custom apps using the Shopify CLI, Polaris UI kit, GraphQL Admin API, App Bridge. Built for the Shopify App Store or private distribution.
Common Shopify challenges we solve
- Multi-store complexity when expanding internationally (Shopify Markets + Plus multi-store)
- Subscription logic that goes beyond what Recharge or Bold Commerce support out of the box
- B2B quote-to-order workflows with custom catalogs per customer segment
- Editorial content velocity beyond what the Online Store 2.0 theme editor supports
- Custom checkout flows for regulated industries (alcohol, firearms, age-restricted)
Or clone the GitHub repo: git clone https://github.com/Shopify/starter-theme
Frequently asked questions about Shopify
How long does a Shopify store take to launch?
A standard DTC Shopify store takes 4-6 weeks from kickoff to launch. Custom theme + integrations (Klaviyo, Recharge, Reviews.io, ShipperHQ) add 2-4 weeks. Shopify Plus migrations from another platform typically take 12-20 weeks.
What does Shopify SEO cost?
Our Shopify SEO engagements run $2,800-$6,500/month for ongoing work (technical + content + links), with a one-time $4,500-$12,000 audit and roadmap. Pricing depends on catalog size, competitive landscape, and target market.
Can I keep my domain when migrating to Shopify?
Yes. We preserve your domain registrar (or transfer it to your preferred one), keep your existing URL structure with 301 redirects, and submit a Change of Address in Google Search Console so your rankings transfer cleanly.
Is Shopify good for B2B?
For B2B under $5M annual GMV, the Shopify B2B app (built into Plus) handles 80% of what most B2B brands need: custom catalogs per company, net terms, quantity price breaks, buyer permissions. For complex B2B (configurable products, quote-to-order, PunchOut), we extend with custom apps or recommend BigCommerce B2B Edition.
Ready to deploy on Shopify?
5 Kings deploys on all 11 platforms. Book a 30-min call to scope the right stack for your brand.
Book a Call →