The Challenge
A boutique DTC apparel brand burning cash on a generic Klaviyo setup that was sending the same email to every subscriber. List growth was stalled at 18k and repeat purchase rate was an abysmal 12%.
Our Strategy
Migrated from Klaviyo to Mautic to gain control of the data layer and event triggers. Built 14 behavior-triggered automations (cart abandon, browse abandon, post-purchase cross-sell, win-back, replenishment). Implemented lead scoring. A/B tested subject lines and send times per cohort.
Services Provided
AI Marketing Automation · CRO · Content Marketing
"Email was a cost center before. 5 Kings turned it into our most profitable channel — and they own the platform, so we will never get locked in again."— Avery Lin, Co-Founder, Kempton & Co.