The Challenge
A 90-year-old CPG brand generating 89% of revenue through Amazon and grocery retail. Margins on Amazon were getting eaten by FBA fees and competition from private label knockoffs.
Our Strategy
Built a new Shopify Plus site with a brand-story-first homepage, subscription-ready product pages, and a Mautic lifecycle program. Used paid social to drive first-purchase and email automation to drive second purchase. Migrated email list from Mailchimp and built loyalty program.
Services Provided
E-commerce SEO · Web Design · AI Marketing Automation
"5 Kings helped us see the path off Amazon dependency. DTC is now 38% of revenue with higher margins and a real customer relationship."— Helen Marks, Brand Director, Paw Paw USA