Web Design & Development

A great website is the foundation of every other marketing channel. PPC, SEO, email, social — they all point back to a site that has to convert. We build sites that do.

Our web practice has shipped 80+ custom sites in the past 5 years — for e-commerce brands doing $5M-$200M in annual revenue, B2B SaaS companies scaling from Series A to IPO, and service businesses that needed to compete with national brands.

We focus on three things: speed (Core Web Vitals in the green for 95 percent of pages), accessibility (WCAG 2.1 AA compliance), and conversion (every template goes through a CRO audit before launch).

What is included

Custom WordPress Development

Native classic PHP themes (no page builder bloat), custom Gutenberg blocks, ACF integration, headless setups with Next.js, and full e-commerce with WooCommerce. Built to last, not to break every plugin update.

Shopify and BigCommerce Design

Premium theme customization, custom Liquid/Stencil themes, app integration, headless commerce with Hydrogen, and post-launch iteration. We design for Shop Pay, Apple Pay, and BNPL conversion lift.

Conversion Rate Optimization

Heatmaps, session replays, A/B testing, funnel analysis, and template iteration. Every site we ship goes through a 90-day CRO sprint post-launch. Average client sees 15-30 percent conversion lift.

Landing Page Design

Single-purpose landing pages for paid traffic, ABM campaigns, product launches, and lead magnets. Built in 7-10 days. Conversion-optimized from wireframe to copy to design.

Site Migrations and Redesigns

Zero-downtime migrations with 301 mapping, redirect chain cleanup, schema preservation, and post-launch stabilization. We have migrated 40+ sites with zero traffic loss.

Accessibility and Performance Audits

WCAG 2.1 AA compliance, Core Web Vitals optimization, image compression, lazy loading, code splitting, and CDN setup. Accessibility lawsuits are up 300 percent — do not be next.

Common challenges we solve

“Our site loads in 6 seconds”

Slow sites lose 53 percent of mobile visitors. We typically get sites from 5-7s LCP down to 1.5-2.5s in 30-60 days. Image compression, lazy loading, code splitting, CDN, and server-side caching. The fix is usually straightforward.

“We built it ourselves and it is a mess”

DIY sites grow until they do not. We audit your current build, plan a phased migration to a maintainable stack, and ship the rebuild in 4-8 weeks with zero traffic loss.

“Our designer delivered a beautiful site that does not convert”

Beautiful is not converting. We audit every template against actual user behavior (heatmaps, session replays, form analytics) and iterate based on data, not opinions.

“We got sued for ADA non-compliance”

Accessibility lawsuits are up 300 percent YoY. We audit your site against WCAG 2.1 AA, fix the violations, and document the remediation for legal. Most fixes take 30-60 days.

Frequently asked questions

What platform should we build on?

It depends on your catalog size, GMV, in-house technical resources, and growth plans. For most brands doing $1M-$50M annually, Shopify or BigCommerce is right. For content-heavy commerce, WordPress + WooCommerce. For full custom, Next.js headless.

How long does a new website take?

Standard marketing site: 6-10 weeks. Custom e-commerce: 10-16 weeks. Enterprise or complex custom: 4-9 months. We ship in 2-week sprints with weekly demos.

Do you do branding too?

Yes. We have a brand strategy + identity practice. Logo, color palette, typography, brand voice guidelines, and asset library. Most clients bundle brand + website together.

What is the cost?

Marketing sites: $25k-$80k. E-commerce: $60k-$250k. Enterprise custom: $150k+. We offer payment plans and revenue-share arrangements for select clients.

Do you maintain sites after launch?

Yes. We offer monthly retainers starting at $2,500/month covering security updates, uptime monitoring, performance audits, content updates, and CRO iteration.