E-commerce SEO

E-commerce SEO is a different beast than content SEO. You are optimizing thousands of product pages against millions of competitors, all while dealing with faceted navigation, dynamic pricing, and inventory churn.

Our e-commerce practice has grown organic revenue for 40+ online stores, ranging from $500k to $80M annual GMV. We specialize in the technical patterns that e-commerce sites need (product schema, faceted nav handling, canonical strategies) and the content patterns (category descriptions, buying guides, comparison content) that drive commercial-intent traffic.

What is included

Technical E-commerce SEO

Product schema implementation, faceted navigation handling, canonical strategies, pagination best practices, and crawl budget optimization. Built for stores with 100-100,000 SKUs.

Category Page Optimization

Title tag templates, meta description frameworks, header hierarchy, internal linking, and content depth. We rank category pages for high-intent commercial terms.

Product Page Optimization

Product title optimization, description templates, image SEO, review schema, and FAQ schema. We ship bulk optimizations via CSV + custom scripts.

E-commerce Content Strategy

Buying guides, comparison content, how-to articles, and use-case pages. We plan content that captures bottom-funnel search intent (“best X for Y” queries).

Marketplace SEO

Amazon, Walmart, eBay, and Etsy optimization. Listing optimization, A+ content, review generation, and brand store development. We integrate marketplace + DTC strategy.

E-commerce CRO Integration

SEO + CRO alignment: ranking for high-intent terms, then converting that traffic. We build templates that rank AND convert. Average client sees 25-40 percent revenue lift from aligned SEO+CRO.

Common challenges we solve

“We rank but do not sell”

Traffic without conversion is vanity. We audit your top 100 landing pages against actual conversion data, fix the friction, and ship CRO tests that turn rankings into revenue.

“We have thousands of duplicate pages”

Faceted navigation creates URL explosion. We implement the right canonical strategy (self-referencing, parameter stripping, or noindex) based on your specific architecture.

“Amazon is eating our lunch”

Amazon captures 60+ percent of product search. You need both: optimized Amazon listings AND owned-channel SEO that drives direct traffic. We build the playbook for both.

“Our product pages are thin”

Manufacturer descriptions duplicate across every retailer. We rewrite 50-100 of your top product pages with original descriptions, use cases, and FAQs. Typically 30-60 percent traffic lift.

Frequently asked questions

How is e-commerce SEO different?

Volume (thousands of pages), technical complexity (faceted nav, filters, sorting), inventory churn (products go in/out of stock), and competition (every retailer is targeting the same keywords). Generic SEO playbooks fail.

What is the ROI?

Depends on current state, but typical case study: $40k/month ad spend redirected to organic within 12 months, saving $480k/year in ad costs. Organic revenue typically grows 2-4x in year 1.

Do you work with our dev team?

Yes. We provide a technical SEO spec document and work with your devs (or our partner agency) to implement. Most technical changes ship in 4-8 weeks.

How long until we see results?

Technical fixes: 2-6 weeks. Category page optimization: 30-60 days. Content + link building: 3-6 months. Realistic timeline: meaningful organic revenue lift in 4-6 months.

Do you handle Amazon?

Yes. We have a dedicated marketplace practice. Listing optimization, A+ content, sponsored products management, and brand store development.