Analytics & Attribution

You cannot optimize what you do not measure. Most marketing teams have data, but no insight. We fix that.

Our analytics practice has implemented measurement frameworks for 50+ brands, ranging from early-stage startups to Fortune 500 enterprises. We specialize in the modern stack: GA4 + server-side GTM + BigQuery + Looker Studio + custom attribution models.

What separates us from typical analytics consultants: we are marketers first. We do not ship dashboards that nobody uses. Every dashboard we build answers a specific business question. Every attribution model is designed to drive a specific budget allocation decision.

What is included

GA4 Implementation

Event taxonomy design, conversion tracking, Enhanced Conversions, audience building, and custom definitions. We set up GA4 the right way, not the default way.

Server-Side Tagging

Server-side GTM on Google Cloud, Cloudflare, or your own infrastructure. Improves page speed, data quality, and first-party data ownership. Required for iOS 14.5+ compliance.

Multi-Touch Attribution

Custom attribution models in BigQuery, Northbeam, Triple Whale, or Rockerbox. We move beyond last-click to data-driven attribution that reflects actual buyer journeys.

Looker Studio Dashboards

Executive dashboards, channel performance, campaign deep-dives, and custom KPI views. We design for the audience: CMO dashboards, channel dashboards, campaign dashboards.

Incrementality Testing

Geo holdouts, PSA tests, matched market tests. We measure true lift, not platform-reported metrics. Critical for budgeting decisions.

BigQuery + Data Warehouse

Data pipeline architecture, custom SQL models, reverse ETL, and integration with your CRM. We build the data foundation that powers everything else.

Common challenges we solve

“Our data is a mess”

Usually event taxonomy sprawl, duplicate conversions, and inconsistent UTM conventions. We audit your current tracking, fix the gaps, and document the standard.

“GA4 is overwhelming”

GA4 is more powerful than Universal Analytics but harder to use. We set up custom reports, explorations, and alerts that surface what matters, when it matters.

“We do not trust our attribution”

Most attribution is wrong. Last-click over-credits branded search and direct. We build data-driven attribution in BigQuery that reflects actual buyer journeys.

“Our dashboard has 47 charts and nobody looks at it”

Dashboards should answer questions, not display data. We design with the audience in mind: 5 charts for an exec dashboard, 15 for a channel manager, 30+ for an analyst.

Frequently asked questions

Do I need to replace GA4?

No. GA4 is the right foundation for most companies. We make it work harder through custom configuration, server-side tagging, and BigQuery export.

What is server-side tagging?

Instead of running 30+ tracking pixels on the client (browser), you run one server-side container that distributes to all vendors. Faster pages, better data, first-party ownership.

How long does implementation take?

Standard GA4 audit + cleanup: 4-6 weeks. Server-side GTM: 6-10 weeks. Full attribution model: 8-12 weeks. Custom work scoped separately.

Do you build dashboards?

Yes — Looker Studio, Tableau, Power BI, or whatever you use. We also build data models in BigQuery, Snowflake, or Redshift.

What is the cost?

One-time audit: $5,000-$15,000. Implementation: $10,000-$50,000. Ongoing optimization: $3,500-$12,500/month.