The Challenge
A regional estate-buying service that pays $50k average per deal. Their existing site converted at 0.8% — and the sales team was wasting 90% of their time on unqualified leads from organic traffic.
Our Strategy
Built a new site focused on disqualifying bad leads faster (BEFORE they hit the sales team). Added a multi-step qualification form, a "How it works" explainer, a trust badge cluster, and 6 case-study pages. Then rebuilt paid campaigns to drive the form traffic, not raw form submissions.
Services Provided
Web Design · Conversion Rate Optimization · PPC Management
"We went from 8 deals a year to 24 deals in 9 months — and the leads are pre-qualified. Our sales team is actually closing instead of chasing."— Larry Belkin, Owner, Purple Leaf Estate Buyers