The Challenge
A publicly-traded lead-generation network competing in the financial services vertical. Their pSEO program was generating leads but at unsustainable cost-per-acquisition against aggregator competitors with stronger domain authority.
Our Strategy
Rebuilt the topical authority model around 18 content hubs. Implemented strict internal-linking architecture, launched a quarterly data-study content engine that earned 200+ referring domains per quarter, and built a custom rank-tracking system.
Services Provided
SEO Optimization · Analytics & Attribution · Content Marketing
"5 Kings operated as embedded members of our growth team. Their understanding of programmatic SEO at scale is rare."— VP Growth (under NDA), Quinstreet (Confidential)