The Challenge
Texas Hunter had been running Google Ads for 3 years with a ROAS that had slowly degraded to 1.8x. Broad-match keyword waste, no audience segmentation, and product feed issues meant they were spending $40k/month to break even on paid acquisition.
Our Strategy
Full account restructure: switched from broad to exact + phrase match, layered in custom intent audiences, launched Performance Max campaigns with curated asset groups by product line, fixed the Merchant Center feed (disapprovals dropped from 180 to 4), and rebuilt landing pages with CRO-tested layouts.
Services Provided
PPC Management · Conversion Rate Optimization
"We tried two other agencies before 5 Kings. The difference was the strategy depth — they rebuilt the account structure from the ground up rather than just adjusting bids."— Jessica Reaves, Director of eCommerce, Texas Hunter Products