First-Party Data Strategy: How to Build a Customer Data Platform That Actually Works
A practical guide to first-party data collection, customer data platforms (CDPs), and the technical patterns we use to build durable first-party data assets. Covers server-side tracking, identity resolution, and CDP selection.
Google Analytics 4 in 2026: The Complete Power User Guide
Everything we learned shipping GA4 implementations for 50+ brands. Covers custom event tracking, BigQuery export, attribution models, custom dimensions, and the GA4 features that actually move the needle.
Local SEO in 2026: The Complete Guide for Multi-Location Businesses
A practical guide to ranking in the Google Map Pack across multiple cities. Covers GBP optimization, citation building, review generation, and the 2026 algorithm shifts.