Lead Generation & ABM

For B2B companies, lead generation is the lifeblood of growth. We build the systems that fill your pipeline with qualified opportunities — and arm your sales team to close them.

Our lead gen practice has driven pipeline for 50+ B2B brands, ranging from early-stage SaaS (Series A-B) to enterprise (Fortune 1000). We specialize in the modern B2B playbook: ABM + intent data + content + sales enablement + technology stack integration.

We do not measure MQLs. We measure pipeline generated and revenue influenced. Every campaign is tied to a specific dollar outcome.

What is included

ABM (Account-Based Marketing)

Target account list building, intent data layering, multi-channel campaigns (display, email, LinkedIn, direct mail), and account engagement scoring. We focus on the 100-500 accounts most likely to close.

Outbound Prospecting

Cold email, LinkedIn outreach, and phone. We build outbound engines that book 10-30 qualified meetings per month per client. Includes copy, sequence design, and reply handling.

Content for Demand Gen

Whitepapers, webinars, original research, calculators, and assessment tools. We produce the assets that capture demand from in-market buyers.

Paid Lead Gen

LinkedIn Ads, Google Ads (B2B keywords), display, and retargeting. We build full-funnel campaigns that turn cold traffic into pipeline.

Sales Enablement

Case studies, sales decks, battle cards, objection handling docs, and product one-pagers. We arm your sales team to close deals faster.

Pipeline Analytics

CRM hygiene, attribution, forecasting, and dashboarding. We turn your CRM into a source of truth for pipeline and revenue decisions.

Common challenges we solve

“We cannot fill the top of the funnel”

Top-of-funnel is a positioning + targeting problem. We audit your ICP definition, value proposition, and channel mix. Most clients 2-3x their MQL volume within 90 days.

“MQLs are not converting to opportunities”

Usually qualification mismatch or sales handoff friction. We tighten the MQL definition, build the handoff process, and align marketing with sales on what qualified means.

“Our sales cycle is too long”

Sales cycle length is driven by nurture quality. We build content tracks (email, LinkedIn, retargeting) that move prospects through the buyer journey faster.

“We do not know which channels are working”

You need attribution beyond last-click. We build multi-touch attribution models that show which channels actually drive pipeline (not just clicks).

Frequently asked questions

How is this different from demand gen?

Demand gen is broad-reach marketing. Lead gen is specific pipeline building. ABM is hyper-targeted (1:1 or 1:few) account-based marketing. We do all three, scoped to what fits your business.

Do you do outbound sales?

We do outbound prospecting (booking meetings). We do not do closing sales (that is your sales team). We specialize in the marketing + SDR handoff.

What tech do you need?

CRM (HubSpot, Salesforce, Pipedrive), intent data (ZoomInfo, 6sense, Bombora), ABM platform (Demandbase, RollWorks, 6sense), and outbound tools (Outreach, SalesLoft, Apollo).

How much pipeline can you generate?

Depends on TAM, channel mix, and sales capacity. Typical case: 20-50 qualified opportunities per month for mid-market SaaS ($10k-$50k ACV).

What is the cost?

ABM retainer: $15,000-$50,000/month. Outbound: $10,000-$25,000/month + SDR headcount. Content + paid: $10,000-$30,000/month. Full-service: $25,000-$100,000/month.